This toolbox has been created for the small business owner who may have skipped the planning stage! Regardless of if you are already trading your business, it's worthwhile to strategise about where you want your business to go and get clear on the messaging around your business.
Based on proven business methodologies, the tools will give you confidence in creating a sustainable business that can provide the lifestyle you long for.
Step 1. Vision to Strategy
This tool will prompt your thinking around where you want your business to go and how you are going to get there. You will articulate the driving purpose behind your business idea and be prompted to research how your business will be benchmarked against the competition.
Use the vision to strategy tool to assess your; goals, purpose, SWOT and strategic SWOT.
Step 2. Business Model Canvas
A solid business model will support the sustainability of a business, it will explain how the 9 key areas of business interplay and impact on the revenue that can be generated. This canvas, created by strategyzer, is a living document, a tool that will describe how your organisation creates, delivers and captures value.
Step 3. Cashflow and Sales analysis
Cashflow is the number 1 reason why businesses fail. A cash flow forecast will tell you if your business will have enough cash to run the business or pay to expand it. When working with this tool, only enter information in the areas that are white. All orange sections will populate automatically. Start by adding in each product/service you are offering into the Sales tab, the first tab. Once this information is complete you will then move on to tab 2, where you will enter the expenses your business faces 12 months in advance. Remember to put your payment terms on tab 1! When people will pay for your services has a major impact on cash flow in your business.
Step 4. Customer Avatar
This core marketing tool will ensure you get clear on the characteristics of your ideal client/s so you can find them and communicate a message that moves them to engage and purchase. This activity is a deep dive into truly understanding the most important person in your business – your customer. Once you have completed the customer avatar you will find product creation, copywriting, content and email marketing easier and more successful.
Step 5. Content Marketing Calendar
This tool will support the implementation of your marketing strategy, ensuring you deliver the carefully considered content you have identified your customer avatars will respond to. Great marketing will result in more qualified leads for you to convert to a sale. Always remember to measure your return on investment of marketing effort.