Step 1. The Business
The easy part! Fill in your business details.
Step 2. Customer Avatar
This core marketing tool will ensure you get clear on the characteristics of your ideal client/s so you can find them and communicate a message that moves them to engage and purchase. This activity is a deep dive into truly understanding the most important person in your business – your customer. Once you have completed the customer avatar you will find product creation, copywriting, content and email marketing easier and more successful.
Step 3. Vision to Strategy
This tool will prompt your thinking around where you want your business to go and how you are going to get there. You will articulate the driving purpose behind your business idea and be prompted to research how your business will be benchmarked against the competition.
Use the vision to strategy tool to assess your; goals, purpose, SWOT and strategic SWOT.
Step 4. Digital Marketing Funnel
Understand your brand awareness, how to convert passive audiences and retain customers!
Step 5. Products/Services
Define your offerings! Outline your products and/or services, what they are and their price point.
Step 6. Market Position
Take a look at where your products/services fit in the market! What is your unique selling position, is there demand and what is the value to your customers?
Step 7. Your Competitors
How do you rate against your competitors? How can your business improve on what they offer?
Step 8. Social Media Strategy
Identify your social media platforms and plan out your content ideas!
Step 9. Digital Marketing Strategy Summary
Summarise your strategy! Take a look at your marketing activities and milestones, who will be responsible and what your success indicator will be!
Step 10. Content Marketing Calendar
This tool will support the implementation of your marketing strategy, ensuring you deliver the carefully considered content you have identified your customer avatars will respond to. Great marketing will result in more qualified leads for you to convert to a sale. Always remember to measure your return on investment of marketing effort.
