This toolbox has been created for the anyone thinking of starting, or has just started, their own business. If you are a self led planner who wants some business tool templates to move you through the process then you're in the right place.
Create a strategy, direction and plan on how you are going to achieve your business goals.
Based on proven business methodologies, the tools will give you confidence in creating a sustainable business that can provide the lifestyle you long for.
Step 1. Vision to Strategy
This tool will prompt your thinking around where you want your business to go and how you are going to get there. You will articulate the driving purpose behind your business idea and be prompted to research how your business will be benchmarked against the competition.
Use the vision to strategy tool to assess your; goals, purpose, SWOT and strategic SWOT.
Step 2. Business Model Canvas
A solid business model will support the sustainability of a business, it will explain how the 9 key areas of business interplay and impact on the revenue that can be generated. This canvas, created by strategyzer, is a living document, a tool that will describe how your organisation creates, delivers and captures value.
Step 3. Viability Calculator
It's super important to understand if your business idea is viable! Go through this simple spreadsheet which will prompt you for your start up costs, ongoing monthly expenditure and a sales forecast. This is the most important tool in the box.
Step 4. Customer Avatar
This core marketing tool will ensure you get clear on the characteristics of your ideal client/s so you can find them and communicate a message that moves them to engage and purchase. This activity is a deep dive into truly understanding the most important person in your business – your customer. Once you have completed the customer avatar you will find product creation, copywriting, content and email marketing easier and more successful.
Step 5. Content Marketing Calendar
This tool will support the implementation of your marketing strategy, ensuring you deliver the carefully considered content you have identified your customer avatars will respond to. Great marketing will result in more qualified leads for you to convert to a sale. Always remember to measure your return on investment of marketing effort.